If you are looking for an online Canadian bullion dealer you are going to end up choosing between a handful of options. The choices can feel overwhelming at first, especially if you have never bought physical metals before. Everyone claims to have the best prices and the best service and the most trusted reputation. So how do you sort through it.
We are an online Canadian bullion dealer ourselves so we are not going to pretend this is a completely neutral comparison. But we can be honest about what we do well, where the other major dealers have strengths, and what you should be looking for regardless of who you buy from. That is more useful than a ranking list written by someone who has never held a bar of silver in their life.
What to Look for in an Online Canadian Bullion Dealer
Before you compare specific companies there are a few things that matter more than anything else.
Pricing transparency is the obvious starting point. You should be able to see the price of every product on the site before you create an account or call someone. If a dealer hides pricing behind a login or a phone call, that is a red flag. Spot price plus premium should be clearly visible so you can calculate exactly what you are paying over melt. Product selection goes hand in hand with that because not every dealer carries the same mints or weight options. If you want Silver Maple Leafs from the Royal Canadian Mint you can find those almost anywhere. But if you want a specific bar size from a specific mint, not every online Canadian bullion dealer will have it in stock.
Shipping and insurance are worth checking before you get to checkout. You are sending valuable metal through the mail. It needs to be insured and tracked. Free shipping thresholds vary by dealer and on smaller orders that difference can add up fast.
The one most people overlook is the buyback. Eventually you may want to sell and a dealer who buys back at competitive rates with tight spreads makes your life a lot easier than one who lowballs you or refuses to repurchase certain products. We wrote about why this matters in our post about when to sell silver. Think about the exit before you decide where to buy.
And confirm the tax situation. Investment grade precious metals at .999 silver and .995 gold purity in bar, coin, ingot, or wafer form are GST/HST exempt in Canada. Every product on our site qualifies. Make sure that is the case with any dealer you are considering. We covered the purity thresholds in detail in our precious metal purity guide.
Gold Silver Mart
We will start with ourselves since we know this one best.
We are a Toronto-based online Canadian bullion dealer founded by two brothers with over a decade of experience in precious metals. We carry gold and silver from the Royal Canadian Mint, Sunshine Minting, Asahi, Silvertowne, and others. Everything ships insured across Canada and orders over $1,000 ship free. We also offer storage solutions and a buyback program at competitive market rates.
What we think sets us apart is not the biggest selection or the lowest price on every single product. It is the combination of competitive pricing, personal service, and the content we produce to help our customers make informed decisions. We publish market commentary, educational guides across our Silver Insights section, and real-time updates on what we are doing with our own money. Most dealers do not do that. We think it matters because buying precious metals without understanding the market is how people make expensive mistakes.
Our Google rating is 5 stars from verified customers across Canada and we have been featured on Nasdaq. But what our repeat customers tell us matters more than any of that. They stay because when they call or email they get someone who knows the products and the market, not a call center reading a script. For a lot of people that is the difference between feeling confident about a purchase and second guessing it afterward.
Where we are honest about our limitations. We are smaller than some of the dealers listed below. Our selection is more focused. If you are looking for platinum, palladium, or a massive catalog of collectible coins from mints around the world, a larger dealer may have more options. We focus on the core investment products that most buyers want — gold bars, gold coins, silver bars, and silver coins — and we do those well.
SilverGoldBull
SilverGoldBull is based in Calgary and they are probably the largest dedicated online Canadian bullion dealer by volume. They have been around since 2009 and they have built a big operation. Over 40,000 reviews, an A+ BBB rating, and a 4.6 on Trustpilot. Those numbers are hard to argue with.
They carry gold, silver, platinum, palladium, and a wide range of collectibles and specialty products beyond standard bullion. If variety is your priority they are hard to beat on catalog size. Their pricing is competitive especially on high-liquidity products like Maple Leafs and popular bar sizes, and they run rotating specials that can bring premiums down further if you catch the right product on the right day.
They also offer RRSP and TFSA bullion programs through a partnership with Questrade, which is a feature that some buyers specifically look for. If you want to hold physical metals inside a registered account, SilverGoldBull has a path for that.
Where the complaints tend to come in is during high-demand periods. When silver spikes and everyone rushes to buy at the same time, shipping delays and slower customer service response times have been reported. That is not unique to them, it happens across the industry during supply crunches, but it is something to be aware of if timing matters to you.
Kitco
Kitco is the name most Canadians recognize when they think of precious metals. They have been around since 1977, they are based in Montreal, and their website is one of the most visited precious metals sites in the world. If you have ever checked the gold price online you have probably ended up on Kitco at some point.
Their strength is the ecosystem. News, charts, live pricing, market commentary, and analysis alongside a full retail bullion operation. They are also a refiner and an authorized direct purchaser from government mints, which means they source at the wholesale level. For someone who wants market information and a buying platform in one place, Kitco covers a lot of ground.
That said, buying bullion from Kitco is not always the most cost-effective option. Their premiums tend to run higher than dedicated online dealers. They have a $1,000 minimum order and free shipping does not kick in until $5,000. For someone just getting started with smaller purchases, that is a barrier.
The buyback side has also drawn criticism. Some customers have reported that Kitco’s buyback prices, especially on silver rounds and less common products, feel low compared to what independent dealers offer. That spread between what you pay going in and what you get coming out is worth paying attention to, especially if you are building a position you plan to liquidate down the road.
TD Precious Metals
TD Precious Metals is the bullion arm of TD Bank and it appeals to people who want the comfort of buying through a major Canadian bank. You can order online and have it shipped home or pick it up at a TD branch. They also offer TD Secure Storage if you do not want to hold the metal yourself.
TD is one of the big five banks in Canada and for a lot of first-time buyers the brand recognition removes the anxiety of sending money to a company they have never heard of. The branch pickup option is genuinely convenient if there is a TD near you.
But you pay for that convenience. TD’s premiums are consistently higher than what you will find at independent online dealers. The selection is more limited. And their purchase limits depend on your verification level — non-TD customers may be capped at around $3,000 per day online, which limits what you can do in a single session.
The other thing worth knowing is that TD sells their own branded coins and bars alongside RCM products. TD-branded products do not carry the same recognition or resale value as Royal Canadian Mint coins and bars. If you are buying for investment, stick to the RCM products regardless of which dealer you use. We explained why mint recognition matters for resale in our post on silver bars vs silver coins.
How to Choose the Right Online Canadian Bullion Dealer for You
The right dealer depends on what you are optimizing for. Someone who wants the widest catalog and does not mind a large operation is going to have a different answer than someone who wants personal service and a dealer they can talk to directly. SilverGoldBull has the selection. Kitco has the market data ecosystem that no one else matches. TD has the brand trust and branch pickup convenience that a lot of first-time buyers want.
What we offer at Gold Silver Mart is different from all three. Competitive pricing on the core investment products most people are looking for, real market insight through our blog, and a level of personal service that bigger operations cannot match at scale. We are not the biggest dealer in Canada. But the customers who find us tend to stay with us and that says more than any review count.
Browse our gold and silver to see what we carry. If you are just getting started, our post on how to buy silver in Canada walks through the entire process from first purchase to storage.
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